12th International Akademie Fresenius Conference "Detergents and Cleaning Products" +++LIVE STREAM+++

22 Sep - 23 Sep 2022, Live Stream | Die Akademie Fresenius GmbH

12th International Akademie Fresenius Conference "Detergents and Cleaning Products" +++LIVE STREAM+++

Overview Programme Speakers Venue Prices & Services


Follow the on-site conference digitally via our Live Stream!

This Akademie Fresenius conference has been the ideal platform for bringing together experts from all over Europe for many years. Now, it is once again time to get together and meet in person in Mainz this September! 

This conference is geared to experts from the research and development, analytics and quality assurance areas. Get first-hand information on the most important topics in the industry.


Trends and innovation

  • Key strategic themes shaping the cleaning products market globally: post-pandemic consumer and marketplace, technology and sustainability
  • When waterless formats are a growing trend
  • Fossil-free sustainable material solutions at Henkel and BASF

Going Green

  • The A.I.S.E. sustainability strategy and the Green Deal Circular Economy Action Plan
  • Recycling status quo worldwide: Who is the pioneer, who lags behind? 
  • From a brand owner´s perspective: Irresistible sustainability – engaging consumers in action
  • Enhancing the sustainability of ADW formulations: formulation concepts and application results

Efficiency testing 

  • Latest test results from Stiftung Warentest and ÖKO-TEST
  • How can lowering the temperature during manual dishwash help reducing consumers’ footprint?
  • Market trends and test methodologies for enzymes 

Who do you meet?

Sectors that should take part:

  • Consumer Goods Manufacturers
  • Raw Material Producers and Suppliers
  • Household Appliance and Hardware Manufacturers
  • Testing Laboratories and Lab Equipment Suppliers 

Picture Credit: © Vladimir Vladimirov - istockphoto.com 


PLEASE NOTE: The indicated times refer to Central European Summer Time CEST.
For further time zones, please view here. 

Thursday, 22 September 2022

9.00 Welcoming speech by the organisers and the Chair

The Tempest: What‘s the role of R&D in troubled times?

Dirk Bockmühl, Rhine-Waal University of Applied Sciences, Germany

09:15 From Pandemic to Endemic: Future trends for Home Care and its chemistry

  • Review the outlook for the industry growth in Europe
  • Highlight key strategic themes shaping the cleaning products marketplace globally: post-pandemic consumer and marketplace, technology and sustainability
  • Discuss the evolution of system vs silo approach to product innovation in the developed world

Filip Hoffmann-Häußler, Euromonitor International, UK

09:45 A look outside Europe: consumer insights and consumer behaviour in China

Monica Garcia, Unilever, UK

Dirk Bockmühl, Rhine-Waal University of Applied Sciences, Germany

10:15 Coming back to cold wash 

  • After a long period of stagnation in average wash temperatures in Europe, can we expect a new decrease in wash temperatures as observed in the early 2000s?
  • How can biological solutions support this trend benefitting both the consumers and the environment?

Line Koefoed, Novozymes, Denmark

10:45 Panel discussion 
11:00 Coffee break

11:30 The green market segment for laundry detergents: How can biosurfactants help brands to differentiate?

  • Today´s cleaning industry: challenges, trends, launches
  • Introducing Evonik´s new biosurfactant REWOFERM® RL 100: market and consumer insights & breaking a paradigm in washing performance

Jacqueline Wiacek, Evonik, Germany

12:00 Development of an odour test material for laundry processes – a feasibility study 

  • Microbially-generated odour on different textile types and with different substrates
  • Characterisation of a textile odour test material 
  • Malodour removal under different washing conditions
  • Challenges during development and potential future applications

Caroline Amberg, Swissatest Testmaterialien, Switzerland

12:30 Panel discussion 
12:45 Lunch break

14:15 Selected projects from Stiftung Warentest in the field of Homecare and Laundry Products

Sara Wagner-Leifhelm, Stiftung Warentest, Germany

14:45 ÖKO-TEST and comparative testing of detergents: examples, criteria, objectives

  • Consumer needs and expectations
  • Comparative tests of glass cleaners, all-purpose-cleaners, bathroom cleaners
  • Ecological aspects, harmful substances, performance tests

Kerstin Scheidecker, ÖKO-TEST Verlag, Germany

15:15 Panel discussion 
15:30 Coffee break

16:00 Recycling status quo worldwide: Who‘s the pioneer, who lags behind?

  • Packaging recyclability assessment
  • Recycling infrastructure in Europe
  • Case studies from the field of packaging for home and personal care products

Katharina Müller, Interseroh, Germany

16:30 Rethinking the packaging use: optimising supply chains by smart packengeering

  • Holistic analysis of the whole packaging supply chain
  • From inbound logistics to material recycling
  • Development of optimised concepts and products

Dominik Garzinsky, Packengeers, Germany

17:00 End of the first conference day 

Friday, 23 September 2022

09:00 Welcoming speech by the Chair

Stephan Haubold, Fresenius University of Applied Sciences, Germany

09:05 A.I.S.E. sustainability strategy: How industry cooperation contributes to the Green Deal Circular Economy Action Plan

  • The Green Deal Circular Economy Action Plan (CEAP)
  • A.I.S.E. position on Green Deal
  • The A.I.S.E. Charter for sustainable cleaning and outlook

Amélie Weber, A.I.S.E., Belgium

09:30 From a brand owner´s perspective: Irresistible sustainability – engaging consumers in action

Björn Sievers, Procter & Gamble, Germany

09:55 Sustainable habits: How can lowering the temperature during the manual dishwash help reducing consumers’ footprint? 

Matthäus Ryl, SGS Institut Fresenius, Germany

10:20 When waterless formats in Home Care are a growing trend

  • Reduction of water and packaging
  • Challenges in high-concentrates
  • Key ingredients to formulate sustainable formats

Carmen Pey, Kao Chemicals Europe, Spain

10:45 Panel discussion 
11:00 Coffee break

11:30 Trends on fossil-free sustainable material solutions

  • BASF and Henkel jointly committed replacing fossil-based feedstock with renewable feedstock for most Henkel consumer goods products in Europe over the next four years

Christine Schneider, Henkel, Germany

12:00 Enhancing the sustainability of ADW formulations: challenges, formulation concepts and application results

  • Reduction and removal of phosphonates
  • Introduction of biodegradable polymers
  • Reduction of overall chemistry usage

Heike Weber, BASF, Germany

12:30 How can enzyme efficacy address the consumers’ needs in automatic dishwashing?

  • Collaboration across the value chain to address consumer needs for convenient and sustainable solutions
  • Cleaning performance at lower temperatures and short cycles
  • Enzymes enable greener choices that more compact products provide

Sander Kluit, IFF, The Netherlands

13:00 Green circularity: Biorefinery as source for the green chemistry

  • Valorisation of the crop
  • Formulating plastic free
  • The future is biobased

Olaf Kleine, Cosun Biobased Experts, The Netherlands

13:30 Panel discussion

14:00 End of the conference





Caroline Amberg

Swissatest Testmaterialien, Switzerland

Caroline Amberg studied microbiology at the University of Zurich. After graduating in 2002, she joined the microbiology and hygiene department of Swissatest Testmaterials AG, where she is the head of the microbiological department of Swissatest. She leads several research and development projects covering the development of new detection methods in the fields Laundry Hygiene, Biofilm prevention, disinfection, and odour formation. Furthermore, she is member of several standardization committees and author of numerous scientific articles.


Dirk Bockmühl

Rhine-Waal University of Applied Sciences, Germany

Dirk Bockmühl obtained his PhD in Microbiology on the molecular pathogenicity of Candida albicans. Until 2010 he worked in the consumer goods industry, where he was responsible for numerous microbiological projects for cosmetics and the laundry and home care sector. Afterwards he changed to the Rhine-Waal University of Applied Sciences in Kleve, Germany, as a professor for hygiene and microbiology. His research interest is in domestic hygiene, especially in the development of consumer-related test methods for laundry and cleaning, and in the research on microbial communities in the domestic setting. Professor Bockmühl is a member of the scientific advisory board of the Sepawa and a board member of the division "Chemistry of Laundering" in the German Chemical Society (GDCh).


Silke Düwel-Rieth

WWF Germany

Silke Düwel-Rieth is Director Sustainable Business & Markets at WWF Germany with a focus on sustainable business, cooperation with companies and strategic work of companies with the Sustainable Development Goals.


Monica Garcia

Unilever, UK

Monica is a senior Consumer Insights manager at Unilever Port Sunlight laboratory. A chemist by background, she did her first degree at Santiago de Compostela University, Spain and her PhD at Liverpool university. She has worked at Unilever for 27 years, initially as a product chemist and later as a consumer researcher across many product categories such as hair products, deodorants and now dishwash. Her role is to understand consumers’ needs globally so that we can translate insights into technical innovations.


Dominik Garzinsky

Packengeers, Germany

Dominik Garzinsky is founder of packengeers. During his previous experience both in the chemical and packaging industry, he was impressed by the potential of savings. If packaging gets optimized, sustainability can be substantially improved. Since no one offered solutions, he took on the challenge. More than 50% of the carbon footprint of certain packaging concepts can be reduced, if companies follow concepts developed by packengeers.


Stephan Haubold

Fresenius University of Applied Sciences, Germany

Stephan Haubold is the Dean of Study in the field of BusinessChemistry at the Fresenius University of Applied Sciences. He has extensive experience in the field of quality culture in the chemical industry and is highly committed to the promotion of science-oriented business start-ups.


Filip Hoffmann-Häußler

Euromonitor International, UK

Filip is an Industry Manager at Euromonitor International with a focus on home care. Based in London, he has a background in psychology and more than 6 years of experience in the industry. Filip provides data-driven, compelling insights and analysis on the home care industry globally. His analysis covers everything from the recent implications of COVID-19 for hygiene to technology-enabled disruption impacting the industry. His analysis and expertise expand beyond home care, capturing a big picture perspective on an increasingly relevant overlap of home care with related industries.


Olaf Kleine

Cosun Biobased Experts, The Netherlands

Olaf Kleine has been working in the Cosun Biobased Experts team for almost four years. The company focuses on creating value from crops and works on plant based molecules as source for the green ingredients for the personal care and detergent markets. With a background and expertise in the domain of distribution for over 10 years, he is well connected with the requirements of raw material and customer pipeline to serve the best fit and demands. In addition to the sales and marketing aspects, he is also responsible for the distribution and regulatory within the organisation.


Sander Kluit

IFF, The Netherlands

Sander Kluit is an Sr. Scientist and the Application Lead for automatic dishwashing bioactives at IFF. Sander has worked in the HPC business since 2000, and since 2013 focused on dishwashing. He holds an BSc in Foodscience and Technology.


Line Koefoed

Novozymes, Denmark

Line Koefoed studied organic electrochemistry at the University of Aarhus from where she obtained her PhD in Nanoscience in 2016. After working as a PostDoc investigating the possibility to recycle wind turbines, she started working for the cosmetic company L’Oréal as the Nordic Claim Manager. This job involved mastering the European cosmetics and claims regulation and transferring that knowledge to fast moving consumer goods, pharmaceutical skin care products, and professional products. Since 2021, she has worked as an Industry Technology Specialist in Novozymes, where she works in Technical Service supporting European House Hold Care customers.


Katharina Müller

Interseroh, Germany

Katharina Müller started at Interseroh as a Trainee and has been advising well-known brands on recyclable packaging design since the end of 2019 in the “Made for Recycling” department. The recyclability tests are carried out in the company's own internationally accredited competence centre for plastics in Maribor, Slovenia. In addition to the recycling analyses, new recipes for recyclates are developed here. In the meantime, not only the lab but also the "Made for Recycling" service has become international. Around the globe, more and more nations are recognising the necessity of a functioning recycling economy. At Interseroh, the assessment of recyclability is not only available for Germany, but for more than 20 other countries. In some cases, there are strong differences between the nations. Katharina Müller will present to you in her speech which countries are already very far along in their development and which still have some catching up to do.


Carmen Pey

Kao Chemicals Europe, Spain

Carmen Pey holds a PhD in Chemical Engineering and has been working in the Research & Development Department in the Kao Chemicals Europe company, located in Barcelona since 2015. She is currently R&D Group Leader in the Surfactant for Consumer Applications Group, mainly focus in Home and Personal Care fields.


Matthäus Ryl

SGS Institut Fresenius, Germany

Matthäus Ryl is responsible for sales within the SGS Institut Fresenius detergents team, that is helping the industry with analytical, safety and efficacy testing. Before he took his sales role, he started his professional career at SGS as a Project and Lab Manager for the hard surface cleaning and hand dishwashing detergent area.


Kerstin Scheidecker

ÖKO-TEST Verlag, Germany

Kerstin Scheidecker is editor-in-chief of the German consumer test magazine ÖKO-TEST. She has been working for ÖKO-TEST since 2001 in various positions. Ms. Scheidecker has been trained to be a journalist at the Berlin School of Journalism. Before that she had been working for the daily newspaper Badische Zeitung in Freiburg. She studied History and German Literature at the University of Freiburg as well as Canadian History and Women’s Studies at McMaster University in Hamilton, Canada. During her studies Ms. Scheidecker held a scholarship from the Studienstiftung des deutschen Volkes (German Academic Scholarship Foundation).


Christine Schneider

Henkel, Germany

Christine joined Henkel in 2003 and works as a Senior Manager Global Sustainability in Henkel Laundry and Home Care. At Henkel’s Steering Sustainability Committee she is responsible for Palm related topics, other renewables as well as scope 3 emissions.


Björn Sievers

Procter & Gamble, Germany

Björn Sievers is responsible for Brand Communications DACH Fabric & Home Care at Procter & Gamble Germany. His statement: Putting sustainability at scale to action is a long distance run and a joint effort at the same time. Nothing is black or white, many challenges need multiple players to partner. As a communications manager I help to navigate this complexity; for the benefit of internal and external stakeholders.


Sara Wagner-Leifhelm

Stiftung Warentest, Germany

Sara Wagner-Leifhelm holds a PhD in analytical chemistry. She is currently working as a project manager for Stiftung Warentest and is engaged in the testing of washing and cleaning agents among others. She has several years of experience in analytical and product development in an industrial environment.


Amélie Weber

A.I.S.E. International Association for Soaps, Detergents and Maintenance Products, Belgium

Amelie Weber is Manager for Sustainability at A.I.S.E, the International Association for Soaps, Detergents and Maintenance Products, leading among others the work on packaging and biobased materials. She holds a MSc degree with distinction in Natural Resource Management and a Minor MSc in Management & Economics of Life Sciences from Wageningen University, as well as various experiences in international organisations.


Heike Weber

BASF, Germany

Heike Weber leads the global competence center and the application lab for automatic dishwash (ADW) in BASF. She is responsible for application tests and contributes to the development of new ingredients for ADW and customer projects.


Jacqueline Wiacek

Evonik, Germany

Jacqueline Wiacek is working as Marketing Manager at Evonik Cleaning Solutions since April 2019. She is responsible for all marketing activities for the region EMEA and supports global marketing initiatives. Jacqueline is engaged in the development of global marketing concepts for Home Care and I&I. She joined Evonik in 2002 for an apprenticeship as an Industrial Clerk. Since then she has worked in several positions within Evonik. In 2017 she successfully finished her degree in Business Administration beside her role as the Assistant to the board of Evonik Nutrition & Care.



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Phone: +49 231 75896-50
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Prices & Services

Participation Fee: € 995.00 plus VAT.

The registration fee includes the following benefits:

  • Participation in the Live Stream
  • Conference documentation (available after the Live Stream via download from our website)

Representatives of an authority or a public university are therefore eligible for a reduced fee of € 495.00 plus VAT per person (please provide evidence). The reduced fee cannot be combined with other rebates.

Group reductions

For joint bookings received from one company, we grant a 15 % discount from the third participant onwards (it doesn’t apply for representatives of an authority or a public university).


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Ilka Müller

Your Contact

Ilka Müller
Programme and conceptual design

+49 231 75896-75

Ilka Müller

Your Contact

Ilka Müller
Programme and conceptual design

+49 231 75896-75

Ilka Müller

Your Contact

Ilka Müller
Programme and conceptual design

+49 231 75896-75

Danielle Sörries

Your Contact

Danielle Sörries
Organisation and participant management

+49 231 75896-74

Danielle Sörries

Your Contact

Danielle Sörries
Organisation and participant management

+49 231 75896-74

Display / Supplement

Present your company at the event.

You can personally present your products and services directly to your specific target group. We would be happy to provide you with further information (without further obligation) on our range of available options – from displaying company information at the reception counter to including a supplement with information on your product portfolio in the event documentation package.

We would be pleased to assist you personally:

Analisa Mills

Analisa Mills
Phone: +49 231 75896-77

Press contact

We offer journalists and editors a platform where they can get in touch with the experts.

If you are the editor of a specialist publication and interested in a press pass or media partnership, please contact us well in advance. We would be pleased to send you our press bulletin as well as photographic materials where available as soon as the event is over.

Please contact us:

Katharina Geraridis

Katharina Geraridis
Phone: +49 231 75896-67

Media partners