11th International Akademie Fresenius Conference "Detergents and Cleaning Products"

2 Dec - 3 Dec 2020, Novotel Düsseldorf City West, Dusseldorf/Germany

11th International Akademie Fresenius Conference "Detergents and Cleaning Products"

Overview Programme Speakers Venue Prices & Services


Every two years, over 150 experts from all over Europe representing companies that manufacture and supply detergents and cleaning products convene at this event. This conference is typically attended by experts from the R&D, analytics and quality assurance sectors. Find out first-hand about the most important issues within the trade.


Trends and innovation

  • Latest trends in cleaning products: Insights from a retailer and consumer perspective
  • Understanding consumer needs in the product development process at McBride
  • Household appliances and demographic change

Going Green

  • Sustainability assessment of LHC products: Industry position
  • European plant-based surfactants as building block for sustainable products at Werner & Mertz
  • Environmental risk assessment for disinfectant cleaning products
  • A sustainable life cycle: P&G communication from science to the shelf

Efficiency testing

  • Latest test results from Stiftung Warentest and Testfakta Sweden
  • Claim-support studies: Consumer expectations and testing strategies
  • Market trends and test methodologies for enzymes in hand dishwashing liquids

The most significant trade event in winter 2020!

What do our participants particularly value about this conference?

The combination of specialist presentations from a broad range of different perspectives, the chance to discuss the topics with the experts, our numerous networking opportunities as well as our joint evening event which is going to be held at a vineyard. 

Who do you meet?

Groups that should take part:

Managers and Scientists in the fields of

  • Research & Development
  • Application Technology
  • Product Management & Marketing
  • Quality Testing & Quality Assurance

Sectors that should take part:

  • Consumer Product Manufacturers
  • Raw Material Producers and Suppliers
  • Household Appliance and Hardware Manufacturers
  • Testing Laboratories and Lab Equipment Suppliers

Picture Credit: © Donald Gruener, © MARIA TOUTOUDAKI, © Vladimir Vladimirov/istockphoto.com / © Birgit Reitz-Hofmann - Fotolia.com


Get-Together on Tuesday, 1 December 2020

Will you arrive on Tuesday? Come into the hotel bar at 8 p.m. and meet other participants and experts in a relaxed atmosphere.

Wednesday, 2 December 2020

8.30 Registration and coffee

9.00 Welcoming speech by the organisers and the Chair

Dirk Bockmühl, Rhine-Waal University of Applied Sciences, Germany

Going Green

9.10 Sustainability assessment of LHC products – industry position

  • Motivation for industry assessment
  • Regulatory environment and voluntary initiatives
  • Focal areas

Horst-Dieter Speckmann, Henkel, Germany (in discussion)

9.40 PEF vs. ISO: Approaches and methods for the ecological assessment of detergents and cleaning agents

  • Life cycle approach as basis for ecological assessment
  • Methodology specified in PEF-Guidance/PEFCR and ISO standards
  • Assessing the feasibility of using PEF/PEFCR for ecolabelling

Florian Antony, Oeko-Institut, Germany

10.10 European plant-based surfactants as building block for sustainable products

  • Sustainable surfactants
  • Renewable plants and biodiversity
  • Kind and origin of vegetable oils
  • Performance and synergistic effects

Paula Barreleiro, Werner & Mertz, Germany

10.40 Panel discussion

11.00 Coffee break

11.30 A sustainable life cycle: P&G communication from science to the shelf

  • Putting sustainability at scale to action
  • Communicating a product‘s life cycle
  • Helping consumers to safe carbon (and money)

Björn Sievers, Procter & Gamble, Germany

12.00 Expert Discussion: Sustainability – are we just at the beginning? Where does our path lead?

Dirk Bockmühl, Rhine-Waal University of Applied Sciences

Björn Sievers, Procter & Gamble

Horst-Dieter Speckmann, Henkel (in discussion)

Florian Antony, Oeko-Institut

Paula Barreleiro, Werner & Mertz

12.40 Lunch

14.00 Update on EU Ecolabel and Blue Angel for washing and cleaning agents

Peter Buttner, RAL Environment, Germany

14.20 Environmental risk assessment for disinfectant cleaning products: Applicability of degradation data and regulatory impact

  • Environmental risk assessment (ERA) approach for biocides
  • Degradation data requirements according to BPR
  • Impact of degradation data on the refined ERA, on the classification and PBT assessment

Anne-Laure Scelo, Staphyt Regulatory, France

14.40 BPR product authorisation: Experience and challenges

  • Lonza’s experience with authorisation
  • Impact of changes to guidance on product families
  • Challenges for active substance suppliers

Stuart Green, Lonza, UK

15.00 Panel discussion

15.30 Coffee break

Markets & Trends

16.00 Latest trends in cleaning products: Insights from a retailer and consumer perspective

  • Overall development of detergents and cleaning products in Germany
  • Sustainability: What is important to consumers?
  • Packaging trends
  • Development of disinfection products

Lisa Kramer, The Nielsen Company, Germany

16.30 AutoDos – a novel automatic multiple dosing device for machine dishwashing

  • Detergents for automatic dishwashing
  • History of automatic dosing
  • AutoDos: Setup and function

Jörg Kinnius, Miele, Germany

17.00 Household appliances and demographic change

  • Typical disabilities and their consequences for appliances
  • Some ideas for the future

Sascha Skorupka, Hochschule Fulda University of Applied Science, Germany (in discussion)

17.30 Panel discussion

17.45 End of the first conference day

18.30 Departure time for the evening event

After the first conference day you are most welcome to attend our evening event. Please join us to continue the day’s interesting discussions in a relaxed and comfortable atmosphere.

Thursday, 3 December 2020

9.00 Welcoming speech by the Chair

Stephan Haubold, Fresenius University of Applied Sciences (in discussion)

R&D & Performance Testing

9.05 Understanding consumer needs in the product development process

  • Why is it important to understand consumer needs?
  • Why do you need a development process?
  • Worked examples of when you get it right and wrong
  • How we have adapted methods within the process to meet consumer needs

Helen Herd, McBride, UK

9.35 Agile working in R&D

Katharina Baumgarten, Procter & Gamble, Belgium (in discussion)

10.05 Claim-support studies: Consumer expectations and testing strategies

  • Safety testing without animal trials: In vitro alternative methods for detergents and cosmetics
  • Testing strategies and case studies
  • New claims – possibilities and limitations

Carlos Hanisch, SGS Institut Fresenius, Germany

10.25 How performance can impact the resource consumption

Zena Malocho, SGS Institut Fresenius, Germany

10.45 Panel discussion

11.15 Coffee break

11.45 The impact of biotechnological cleaning products on the microbiological quality of surfaces

  • A study made in 4 health care centers: Impact of an enzymatic and a bacterial based cleaning product
  • Analysed parameters: Microbial count, cleanliness and total organic carbone
  • Test results

Steve Teasdale, InnuScience, Canada (invited)

12.10 Boosting performance of hand dishwashing liquids with enzymes

  • Consumer needs, market trends & test methodologies
  • Formulating hand dishwashing liquid matrices for optimal enzyme application
  • New enzyme solutions to tackle stubborn stains and meet customer needs

Enda Carey, DuPont Nutrition & Bioscience, The Netherlands (in discussion)

12.35 Selected projects from Stiftung Warentest in the field of homecare and laundry products

  • One of the key aspects: Dishwasher detergents
  • Further examples and tests

Sara Wagner-Leifhelm, Stiftung Warentest, Germany

13.00 Testfakta projects

  • Current test results in the field of homecare and laundry products
  • Testfakta Bio-based claim: Requirements, test procedure and documentation

Magnus Larsson and Bengt Vernberg, Testfakta, Sweden (in discussion)

13.30 Panel discussion

14.00 Lunch and end of the conference





Florian Antony

Oeko-Institut, Germany

Florian Antony works at the Oeko-Institut as an expert in life cycle assessment, corporate carbon footprinting and product carbon footprinting. Since 2013 he manages the topic area “Methods” within Oeko-Institut’s Sustainable Products and Material Flows division. As part of his work at Oeko-Institut, he assessed the potential applicability of PEF results in the context of ecolabelling detergents. He has a dedicated focus on various kinds of sustainability metrics (including Life Cycle Assessment (LCA), Environmental Footprinting, Product Sustainability Assessment (PROSA) - with regard to both methodology development and application. Prior to his work at the Oeko-Institut’s, Mr. Antony studied Biology und History at the University of Freiburg.


Paula Barreleiro

Werner & Mertz, Germany

Paula Barreleiro is responsible for product development (home & personal care and professional cleaning) at Werner & Mertz. She has more than 18 years of experience in the consumer goods industry including fabric care, surface cleaners, dish and personal care. She holds a PhD in Physical Chemistry and is Board member of the division "Chemistry of Laundering" in the German Chemical Society.


Dirk Bockmühl

Rhine-Waal University of Applied Sciences, Germany

Dirk Bockmühl obtained his PhD in Microbiology on the molecular pathogenicity of Candida albicans. Until 2010 he worked in the consumer goods industry, where he was responsible for numerous microbiological projects for cosmetics and the laundry and home care sector. Afterwards he changed to the Rhine-Waal University of Applied Sciences in Kleve, Germany, as a professor for hygiene and microbiology. His research interest is in domestic hygiene, especially in the development of consumer-related test methods for laundry and cleaning, and in the research on microbial communities in the domestic setting. Professor Bockmühl is a member of the scientific advisory board of the Sepawa and a board member of the division "Chemistry of Laundering" in the German Chemical Society (GDCh).


Peter Buttner

RAL Environment, Germany

Peter Buttner has been working for RAL in Germany since 2009. RAL is the awarding body for the German Blue Angel and the European Ecolabel. He is responsible for the award criteria of the product groups paints and varnishes, detergents and cleaning products, printer and further product groups.


Stuart Green

Lonza, UK

Stuart Green is Regulatory Manager at Lonza. After a number of years working in industrial research, he subsequently moved into a regulatory role. At Lonza his main focus is on biocides, primarily disinfection, under the Biocidal Products Regulation.


Carlos Hanisch

SGS Institut Fresenius, Germany

arlos Hanisch, toxicologist and biochemist, is working as an Innovation Product Manager for SGS Institut Fresenius. He is specialised in in vitro alternative methods for detergents and cosmetics and focused on performance tests for customised claim-support. He has more than 6 years of experience in in vitro techniques and toxicological, scientific issues.


Helen Herd

McBride, UK

Helen Herd is R&D Director for McBride and leads a team of scientists covering formulation and packaging development along with product innovation and regulatory affairs. McBride manufactures a broad range of homecare powder and liquid products to the top 50 Retailers in Europe. She has worked at McBride for over 20 years in mainly homecare product research & development but also European category marketing, technical services and customer logistics. She is a graduate chemist and has a MBA.


Jörg Kinnius

Miele, Germany

Joerg Kinnius has been working in R&D, Innovation Department, at Miele Bielefeld plant since 1998. He concentrates on project management in pre-development topics and is a specialist for detergent testing. He recently worked on PowerDisk Detergent together with an external partner.


Lisa Kramer

The Nielsen Company, Germany

Zena Malocho

SGS Institut Fresenius, Germany

Zena Malocho is working in the field of Cosmetic, Personal Care & Household Consumer Testing Services at SGS Institut Fresenius Germany.


Anne-Laure Scelo

Staphyt Regulatory, France

Anne-Laure Scelo is an agronomist with a PhD in environmental toxicology. Since 2018, she works as a regulatory expert for Staphyt responsible for environmental risk assessment (including QSAR screening and higher tier modelling). Before, she has worked as an ecotoxicologist at the French Agency for Food, Environmental and Occupational Health & Safety in the field of biocides and REACh regulations.


Björn Sievers

Procter & Gamble, Germany

Björn Sievers is responsible for Brand Communications DACH Fabric & Home Care at Procter & Gamble Germany. His statement: Putting sustainability at scale to action is a long distance run and a joint effort at the same time. Nothing is black or white, many challenges need multiple players to partner. As a communications manager I help to navigate this complexity; for the benefit of internal and external stakeholders.


Sara Wagner-Leifhelm

Stiftung Warentest, Germany

Sara Wagner-Leifhelm holds a PhD in analytical chemistry. She is currently working as a project manager for Stiftung Warentest and is engaged in the testing of washing and cleaning agents among others. She has several years of experience in analytical and product development in an industrial environment.



Novotel Düsseldorf City West
Niederkasseler Lohweg 179
40547 Düsseldorf
Phone: +49 211 52060-0
E-Mail: h3279accor.com

We have reserved a limited number of rooms for our participants at reduced rates at the hotel. These rooms can be booked up to 6 weeks prior to the start of the event. Please book early and directly through the hotel quoting „Akademie Fresenius“ as reference.

Prices & Services

Participation Fee: € 1,895.00 plus VAT.

The registration fee includes the following benefits:

  • conference participation
  • conference documentation
  • lunch
  • coffee breaks and conference beverages
  • the evening event on 2 December 2020

Representatives of an authority or a public university are therefore eligible for a reduced fee of € 795.00 plus VAT per person (please provide evidence). The reduced fee cannot be combined with other rebates.

Group reductions

For joint bookings received from one company we grant a 15 % discount from the third participant onwards (it doesn’t apply for representatives of an authority or a public university)

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Event Documentation

Would you like to attend but cannot spare the time?

Although we cannot substitute an intensive exchange with your fellow colleagues, we can provide you with a complete set of event documentation. The event documentation package includes all the presentations on the event agenda (subject to the approval of our speakers). It will be sent out around two weeks after the event once we have received your payment (free of shipping costs). We will also provide you with details on how to access the restricted download section on our website. This section contains all the latest versions of the presentations in colour and in digital form.

Price: € 295.00 plus VAT

Order event documentation
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Ilka Müller

Your Contact

Ilka Müller
Programme and conceptual design

+49 231 75896-75

Ilka Müller

Your Contact

Ilka Müller
Programme and conceptual design

+49 231 75896-75

Ilka Müller

Your Contact

Ilka Müller
Programme and conceptual design

+49 231 75896-75

Analisa Mills

Your Contact

Analisa Mills
Organisation and participant management

+49 231 75896-77

Analisa Mills

Your Contact

Analisa Mills
Organisation and participant management

+49 231 75896-77

How to become an exhibitor

Our event offers you the opportunity of presenting your company in a special exhibition.

You can personally present your products and services directly to your specific target group. We would be happy to provide you with further information on all the available options from a simple product information display to a complete exhibition stand.

We would be pleased to assist you personally:

Dominique Bischoff

Dominique Bischoff
Phone: +49 231 75896-64

Press contact

We offer journalists and editors a platform where they can get in touch with the experts.

If you are the editor of a specialist publication and interested in a press pass or media partnership, please contact us well in advance. We would be pleased to send you our press bulletin as well as photographic materials where available as soon as the event is over.

Please contact us:

Rebecca Keuters

Rebecca Keuters
Phone: +49 231 75896-76

Media partners